Featured Work
AXE 100 Girls – Interactive Producer (BBH)
To launch AXE’s range of men’s hair products, we had to let guys know how much bad hair hurts their game. So we put 100 girls in a room to judge guys’ hair. I was the interactive producer on this project while freelancing at BBH NY. The production company was B-Reel. We shot in Stockholm, Sweden. This website won gold at Cannes, The One Show, and the Webbys.
Dennys.com – Interactive Producer (Gotham)
As we embrace the “America’s diner is always open” platform, we thought about how it comes to life on Dennys.com designing a more open site that requires less digging for buried information. We pushed the limits of HTML’s capabilities and won an FWA for a non-Flash site. I produced this project as executive interactive producer at Gotham. The interactive production company was Welikesmall.
MARS – Sr. Interactive Producer/ Sr. Acct Manager
Since April 2013, I have been the Sr. Interactive Producer and Sr. Account Manager on ten Mars Chocolate brands including M&M’s, Snickers, TWIX, and Milkyway. Digital development responsibilities have included website builds, application development, display banner development, and general website maintenance as well as acting as a liason between the MARS brands and the creative agencies of record. (BBDO, DDB)